More and more, patient recruitment is done by Contact Research Organizations (CROs). Part of what we do is work with CROs to support their pharmaceutical, biotechnology, and medical device research customers.
Most CRO recruitment process requires patients to complete a pile of questionnaires about their health history. Patient recruitment through the co-op is more cost effective for a CRO because co-op members who are interested in participating in research can be prequalified for studies based on their health history, making many of the questionnaires unnecessary.
When a CRO use the co-op’s patient recruitment service, a percentage of their payment is passed on to a non-profit patient support group of the co-op member’s choosing.